ALL TIME FAVORITE ANYTIME BEVERAGE - Keeping to their original 1895 recipe, Postum have maintained a wholesome approach to coffee alternatives from a simpler time. Despite its niche popularity, particularly with the Mormons and health aficionados who eschew caffeinated drinks, it was … Postum is manufactured by Eliza's Quest Foods of Charlotte, NC. June and Dayle are members of the Church of Jesus Christ of Latter-day Saints, commonly known as Mormons. Postum drinkers are people who are health conscious. We invite you to join our community through conversation by commenting below. The warm, comforting classic that’s been part of families for more than 100 years is back with its original recipe. He didn’t give up and aggressively began advertising it in local publications. You are head elder at the Atlanta-Korean Seventh-day Adventist Church in Duluth, Georgia. What kind of advertising are you utilizing now? It merged with Kraft Foods, becoming Kraft General Foods. Postum is pH balanced and actually soothes the stomach. It has a smoother taste that is created from roasted wheat, bran, and molasses. The caffeine-free beverage was created by Postum Cereal Company founder the Seventh-day Adventist health foods icon C.W. And was that during World War II when coffee was harder to obtain? She taught CW all about healthy eating, keeping a healthy mind, and the dangers of caffeine. as senior vice president Peter Hwang works to regain the Adventist market. Composed of all the makings of a premium coffee substitute, Postum’s wheat bran and molasses beverage supports healthy living, whilst satisfying the taste buds ALL TIME FAVORITE ANYTIME BEVERAGE - Keeping to their original 1895 recipe, Postum have maintained a wholesome approach to coffee alternatives from a simpler time. Good as a coffee substitute. Cafix coffee substitute offers a rich, coffee-like flavor yet none of the caffeine or acidity found in coffee or tea which can stimulate the nervous system or cause an upset stomach. Contains a low amount of risky components that may include saturated fat, sodium and sugars (0%/oz). There are many more. It kept his brain active. This company went on to become the Postum Cereal Company, which eventually grew to be General Foods. They are both very good people. A good portion of our customers are people who do not or cannot drink caffeine or who want to cut caffeine from their diet. This is when some products were dissolved. No wonder it is a … Non-GMO certified. People wanting to reduce their caffeine intake or completely cut out caffeine are amazed at the smooth taste of Postum. And luckily, an increasing amount of researchers are talking about the many different benefits of maintaining good posture. The Post Cereal division was sold to RalCorp. We feel this is a healthier option. Five in-house employees. Upper-class Americans in the midwest would go to the sanitarium to relax and live a healthy lifestyle. This one shows a wife serving Postum to her husband with a scientific explanation why coffee is so bad for your health. The Original Flavor is still the most popular, but the Coffee Flavor and Cocoa Blend products are starting to grow. I have had a strong desire to do sales for as long as I can remember. About Postum - from their website: postum.com In 2007, when POSTUM® was discontinued by a large food company, there began a groundswell of support from loyal POSTUM® drinkers “Bring Back Our POSTUM®!” We at Eliza’s Quest Foods felt the same way. Photos courtesy of Postum. CW Post had numerous health related issues during his adulthood. Postum was and always will be considered a healthy beverage and will be sought after by those seeking to reduce caffeine intake or remove it completely from their diet. Postum, once a popular coffee substitute in many Adventist homes, was discontinued more than a decade ago. Many vegans and vegetarians do not drink coffee because the acid irritates their stomachs. Rich in vitamins and minerals (27.8%/cal). Most papain found on the market comes in a powder and has a very strong odor. Our customer base ranges from long-time devoted Postum drinkers who have fond memories of drinking Postum with their parents or grandparents to the younger generation who were introduced to Postum by family members. “This study concluded that there were many different psychological and social health benefits reported, with the most common being improved self-esteem and improved social interaction/integration, followed by fewer depressive symptoms.” We continually work very closely with the Adventist distributors in offering promotions to pass along to customers, such as regional campmeeting specials and other quarterly specials throughout the year. Postum is manufactured in Indiana in a modern facility that still has access to similar equipment that was used in the original Postum plant. In 1904 he created Post Toasties, which is a corn flake. If you look at the original Postum recipe, you will see that the ingredients were all natural – things like grains, molasses and corn based products. Original Postum accounts for roughly 60% of sales while the Coffee Flavor is around 25% of sales, and Postum Cocoa Blend is 15% of sales. They brought me on to join the team, and I am currently the Senior Vice President of Eliza’s Quest Foods, LLC. Vegan Certified. Eliza's Quest Foods was started by June and Dayle Rust who were teachers in North Carolina. You won’t find any preservatives, sodium or genetically modified foods, either. Other favorites include “The Woman Who Cares." They weren’t sure how to position Postum. We ask that you engage in courteous and respectful discourse. Was it a breakfast cereal? This 1895 marketing slogan was created by Charles William Post (1854 — 1914), the man who, in a small white barn in Battle Creek, Michigan, made the first batch of Postum, a cereal beverage.Sales were slow initially: Post lost $800 on Postum in the first year. There are many more. Practicing good posture creates proper body alignment. He was “cured,” and after he left, he started to experiment on how to create a product to replace coffee. This then eventually led me to manufacturing and branding products of my own, focusing mainly on natural foods and beverages. He actually arrived on a stretcher. And it’s just as satisfying as you remember. Postum is pH balanced and actually soothes the stomach. I was there exhibiting another product of mine, and they had a Postum booth. Many did not even know Postum was still available. We have a full-page ad coming out in the May and June 2018 issues of the Adventist Review, plus 100,000 web impressions. I am thoroughly enjoying partnering with them and playing a key role in bringing Postum back to all of our loyal customers. How are you getting the word out? However, once the IT bubble started to nosedive in the early 2000s, I wanted to try something new. (learn about health benefits or risks) Has low calorie density - this means that the amount of calories you are getting from an ounce is low (0 cal/oz). Like coffee beans, chicory root can be roasted, ground and brewed into a delicious … By 1956, Postum was sold in 71 countries. Our favorite ad was an article CW Post ran in. Drugs.com provides accurate and independent information on more than 24,000 prescription drugs, over-the-counter medicines and natural products. We were live on Studio 5 with Brooke Walker and Good Things, Utah, two popular morning shows in Salt Lake City, Utah. Our favorite ad was an article CW Post ran in Life Magazine titled "Why Real Men Crack," focusing on the adverse side effects of coffee consumption. We did a little over $750,000 last year and are on track to do close to $1 million this year. Maltodextrin has no flavor and only contributed to darkening the roast. The Benefits Of Taking Postum Regularly By Debra Wilson. How did he come to create Postum? We invite you to join our community through conversation by commenting below. Contact your health-care provider immediately if you suspect that you have a medical problem. In fact, you’ll find that it’s an ingredient in Jon Barron’s Liver Tincture formula. How are you marketing to Adventists and Mormons? We are focusing on all forms of advertising from television lifestyle morning shows, television commercials, radio, magazines and newspapers to online impressions, online marketing, and social media such as Facebook, Twitter, and Instagram. This beloved hot drink has a history as rich as its flavor. We ask that you engage in courteous and respectful discourse. He gave the cereal that name because of the grape smell the product has when in the hoppers in the plant. Just one teaspoon of Postum mixed into 8 ounces of hot or cold water is all it takes to enjoy America's all-time favorite anytime beverage. You can view our full commenting policy by clicking here. There were too many jobs and not enough talent. The Postum name and the secret recipe are now owned by Eliza's Quest Food. Now Toasties are just made in-house to be used in Honey Bunches of Oats. They noticed blogs and petitions asking Kraft to bring Postum back and were surprised that hundreds of thousands of Postum customers were just as disappointed as they were that it was taken off the market. Question: Postum, the roasted-grain beverage once popular as a coffee substitute, was discontinued in 2007. I specialize in organic and non-GMO products from fruit and vegetable juice/purees, concentrates, fruit and vegetable powders, natural peanut butter/almond butter, instant breakfast “real oat” oatmeals, and natural seasonings/ingredients. I had saved a bottle from my last purchase & the ingredients are listed as: wheat bran, wheat, molasses & maltodextrin (from corn), so after making your recipe & wanting a strong taste, I ground (moderately in coffee grinder) 4 cups of wheat bran & added to your "homemade Postum" mixture, as well as more molasses. You can view our full commenting policy by. CW was most happy when inventing things. Phone: 704-221-5587 Email: Click here Only The Good Stuff Vegan & Kosher It's the thickest of the three and contains vitamins and minerals like iron, calcium, and magnesium, leading health experts to believe blackstrap molasses may hold great health benefits (via The Spruce Eats). It's also remembered as an after-dinner treat that made children feel all grown up. Toasties was sold for over 100 years in the southern and western states, but the plant could not keep up with production of Honey Bunches of Oats (which uses Toasties flakes), so the company stopped making Toasties as a stand-alone product. The creator, C.W. While Seventh-day Adventists and members of the Church of Jesus Christ of Latter-day Saints (Mormons) are very loyal Postum drinkers, they are not the only people who drink Postum. Rich, robust flavor from custom-roasted wheat bran and sweet molasses; Naturally caffeine free I have been involved in sales my entire career. A new company was formed to bring it back, and a full-page ad will appear next month in the Adventist Review as senior vice president Peter Hwang works to regain the Adventist market. Eliza's Quest Foods only manufactures and sells Postum. We still use some of them in our current advertising because customers continue to love seeing them. Some who are sensitive to caffeine and can only drink it in the mornings can now enjoy a warm and tasty beverage in the afternoons or evenings and not have to worry about being unable to fall asleep at their normal hours. We continually work very closely with the Adventist distributors in offering promotions to pass along to customers, such as regional campmeeting specials and other quarterly specials throughout the year. The only change is that Eliza’s Quest Foods took out maltodextrin from corn because this ingredient is potentially a GMO product. No caffeine. This material is provided for educational purposes only and is not intended for medical advice, diagnosis or treatment. Please tell us a little bit about the history of Postum and how it came back to the market. 100% all-natural ingredients. All products that I manufacture, sell, or distribute are either non-GMO or organic. I am aware some Adventists these days are drinking coffee. No preservatives. Postum is a beverage made from roasted grains and molasses that is drunk as a caffeine free and healthier alternative to coffee and tea. Made from roasted wheat, wheat bran, wheat flour and molasses Stir 1-2 tsp. I leveraged my bilingual skills along with my love of sales and approached U.S. and international manufacturers in the food and beverage industry, and that’s when my career in international trading began. Not satisfied with the success of Postum, in 1897 CW Post invented Grape-Nuts. Postum is proud to have earned the Non-GMO Project Verified seal from the Non-GMO Project. The high majority of people consume beverages because of elements found in them. Ahhhhh, This is What Wholesome Tastes Like. However, I have been doing my best to introduce or reintroduce them to Postum. retail jars, 42 oz. Enter toasted grain-based beverage substitutes such as Kellogg's "Caramel Coffee" and C.W. Where is Postum being manufactured? High levels of these substances are not suitable for any human body. First, you’ll appreciate what’s in it: Roasted wheat bran, wheat and molasses. The largest group of customers are those who are health conscious and want a delicious beverage that contains no caffeine and does not irritate their stomachs. Its primary benefits are that it both protects the liver and supports the breakdown of fats by increasing the flow of bile. It's a natural choice for health-conscious individuals and those with dietary, health, or religious restrictions. Hopefully, we are just getting started. My family really enjoys Postum™–it was a part of our mornings growing up, and now I get to share it with my children! jar, in three delicious flavors (regular, coffee, cocoa), for ten bucks—but then there's the cost for shipping, for which Amazon Prime members have already ponied up. Answer: The history of Postum dates back to over 120 years. Even coffee drinkers who enjoy a non-caffeinated drink in the afternoons or evenings are choosing Postum over the other coffee-alternative products sold on the market today. Are you still selling them? Can you tell us more about CW Post? Magazine titled "Why Real Men Crack," focusing on the adverse side effects of coffee consumption. Use 1 tsp. See Postum.com for more information about its history and where to buy it. Do church members that you know drink coffee? It's Back! Ahhhhh, This is What Wholesome Tastes Like. He advertised Grape-Nuts as a wholesome way to provide a family with a good nutritious breakfast without all the work. You’ll also like what’s NOT in Postum. wholesale/food service jars, and a 5g single-serving packet that comes 50 per pack. POSTUM: Eine turbulent-erotische Reise auf den Spuren eines Freundes (Marlon, Timo und Marlene 3) (German Edition) by Andre Illgas | Feb 27, 2015 5.0 out of 5 stars 1 Our sales have increased each year by 20%. Many customers want a hot or cold coffee alternative product. Research and development actually began in their home kitchen before they officially acquired the trade secret. His first attempts at trying to market it to local grocers failed. Are you the only Adventist employee? I was the head elder for the past four years at the Atlanta-Korean SDA Church. How much Postum are people buying now? © 2020 Spectrum Magazine. This product helps break down the protein molecules. Postum was known decades ago for its clever advertising campaigns. These 12 Exercises Will Help You Reap the Health Benefits of Good Posture Medically reviewed by Daniel Bubnis, M.S., NASM-CPT, NASE Level II … Postum, add boiling water, stir. Add milk and sweeten to taste if desired. People who don't believe in caffeine? All Rights Reserved. This one shows a wife serving Postum to her husband with a scientific explanation why coffee is so bad for your health. 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